Today's Snack: We're going to practice talking about our business idea in a
captivating, interesting way. We want
it to be brief. We want it to make someone understand, or "swallow," the idea
quickly and get excited about it. So why don't you have a little individual
package of pudding? It's good, it's sweet . . . and you can literally swallow
Partner | Stopwatch or watch with second hand
An "elevator pitch" is a verbal description of your business' product or
service in just a few sentences. It should be so short and to the point, you
can say it in about the amount of time you might ride in an elevator. Since it
is a sales pitch, it should create high interest and excitement in the
listener, to the point where they ask for your business card and say they want
to be your customer.
say you are standing in an elevator on floor #1, about to ride up to floor #10.
Someone else walks in. Just as the elevator doors are closing, that person asks
you, "What do you do?" You have until the elevator doors open again on floor
#10 - usually less than one minute - to describe your business and attempt to
make a new customer.
when your "elevator pitch" comes in. You have only one minute to "win" that
really helps you to write and memorize an elevator pitch about your business so
that you can describe it quickly, with confidence, whenever you meet people.
What is exciting about your product? What do people say about it? What is
special about the service you provide? What do you offer that customers can't
get anywhere else? And what about your prices - a real bargain for the quality?
Most of all, let your OWN pride and excitement shine through. Sell yourself as
well as your product or service!
In the future, if your
idea takes off, you might need to recruit new customers wherever you go. Or you
may need your pitch when you sit in a banker's office and talk the banker into
giving you a loan so that you can expand your business!
So get with a partner and
develop your pitch. Let your partner suggest additions and deletions in your
presentation. Use the stopwatch or a watch with a second hand to make sure you
keep it under one minute.